Simon Lancaster’s book raises profound questions about the power of language and the language of power. You will never think about words in the same way again. In Nazi Germany, Hitler portrayed the Jews as vermin and six million people were killed. Metaphors can make the unreasonable seem reasonable, the illegitimate appear legitimate, and good people turn evil. Lancaster explores how metaphors are used and abused today; from Washington to Westminster, Silicon Valley to Syria, Glastonbury to Grenfell, he discovers the same images being used repeatedly. Whilst vulnerable groups are dehumanised (Scum! Bitch! Vegetable!) the powerful are hailed as stars, angels or even gods.
Simon Lancaster is an author and speechwriter, and has written speeches for politicians and the CEOs of some of the world’s biggest companies, including Unilever, Rio Tinto, Nestle and HSBC. As well as being an Executive Fellow at Henley Business School he also lectures at both Cambridge and Oxford Universities. Simon regularly appears as a media pundit on oratory and his ‘Speak Like a Leader’ TEDx talk has been watched more than 2 million times on YouTube.