The idea of ‘well-being’ has become near-ubiquitous in daily life, so much so that senior figures worldwide now propose it as a more meaningful economic measure than traditional financial or productivity benchmarks. But do we even know what well-being is? Where does it come from? Can it be enhanced, or put at risk? If so, what affects it? In this thought provoking session, you will be invited to question preconceived notions of life and the human experience. As a result, you will be pointed back towards something about your true nature that you have known all along, but have simply forgotten.
Giles Croft left a career as a qualified surgeon to pursue a dream of riding his bike for a living. From medical writing to policy advising, IT consultancy to keynote speaking, cycle journalism to inspirational blogging, his occupations have always been fuelled by the simple concept of ‘more of what you like, less of what you don’t’.